Waterloo & Cedar Falls Premier Destination for Fresh Produce

Stop by Heartland Farms in Iowa today

Fruit Orders

Did you know about our Michigan Blueberries and Peaches?

We take orders ahead of harvest season, negotiate the best price at family owned and operated farms.  Then as soon as its picked, packed and cooled at the growers, we pick it up and get back to our farm (Usually 24 hours) for your pickup. Best value for the best price from the best growers!

Taste the Difference in Fresh Produce

Take home some from Heartland Farms in Waterloo, IA today

Do you love the taste of fresh produce? Do you want to know exactly where your food is coming from? Don’t settle for fast food when you can enjoy the great tasting, fresh produce at Heartland Farms in Waterloo, IA. We are the area’s established farmer’s market for anyone seeking a wide variety of produce and other goods. At Heartland Farms you’ll find fresh strawberries, asparagus, pumpkins and more! But don’t miss out of your favorites, stop by for the season is over.

Taste the difference of local, delicious produce with your family tonight. Check out Heartland Farms in Waterloo, IA and grab yours today.

Learn More About Heartland Farms

Where did we start?

We started growing strawberries in 1983 near the bottom of the farm crisis. Bad times. I remember being down at the local cafe (where all farmers go each day) being asked what I was planting. Told them strawberries. Got laughs and jeers from some, smirks and silence from others, but no encouragement. Ol-timer asked where you gonna sell ‘em sonny? Told him people would come and buy them. More laughs. Stayed with it, learned what I could from others, adapted and made it work. Now, 30 plus years later, extension horticulturists ask me questions. Times have sure changed. One thing has never changed, probably never will, customers demand top quality and go where they get it.

Where We Are Today

Heartland Farms still strives for excellence in quality and customer satisfaction. Four main seasons, Asparagus in May, Strawberries in June, Produce in Mid Summer and Pumpkins/Halloween Family Fun in October. Times change, the tools and methods we use to grow our crop is ever changing. Our Values have stayed the same:

• To grow and offer the best possible, 
• To do this with a smile
• To be neat, clean and organized
• And to always,always refer to the Golden Rule.

What are you waiting for? For quality produce and excellent customer service, stop by Heartland Farms in Waterloo, IA today!


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2018 Strawberry season is done.
THANKS to all of our customers !!!

Sweet Corn and Melons are next!

MUSCADINE IOWA GROWN watermelons and cantaloupe.  Sweet Corn , tomato n cukes.  As good as it gets.  Farm Fresh at San Marnan and Flamming 10a > 5p today.  Get some today for a taste of IOWA

MUSCADINE IOWA GROWN watermelons and cantaloupe. Sweet Corn , tomato n cukes. As good as it gets. Farm Fresh at San Marnan and Flamming 10a > 5p today. Get some today for a taste of IOWA ... See MoreSee Less


Comment on Facebook

It’s actually Muscatine and they the best melons !! My parents home town!!

Is it cash only payment?

Do u guys have any green tomatoes??

Now you’re talking...❤️

You bet.



Do they take food stamps

Green tomatoes?

Eric Rosburg - watermelon time!

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5111 Osage Rd
Waterloo, IA 50703


Direct: 319-232-3779

Mon: 8:00AM – 7:00PM
Tue: 8:00AM – 7:00PM
Wed: 8:00AM – 7:00PM
Thu: 8:00AM – 7:00PM
Fri: 8:00AM – 7:00PM
Sat: 8:00AM – 7:00PM
Sun: 8:00AM – 7:00PM

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